Marketing Skills Workshop
40 Training Hours
Unlock Your Marketing Potential with Advanced Skills!
Do you crave the power to skyrocket your sales and brand awareness?
Our comprehensive marketing skills course equips you with everything you need, from fundamental strategies to cutting-edge tactics. Master the art of marketing from A to Z and watch your business thrive.
In a world of increasing competition and constantly evolving consumer needs, comprehensive marketing skills become essential for anyone seeking success in their business. That's why the "Marketing Skills" program is designed to provide an opportunity to understand marketing comprehensively and acquire practical skills in its application for commercial, industrial, and non-profit businesses. The program is presented in a practical and applied manner, featuring real-life examples from major international companies.
Why “Marketing skills course" is The Only Solution for Training?
- Developed in collaboration with marketing leaders, our course curriculum is constantly updated to reflect the latest trends and best practices in marketing
- Our instructors are not only experts in their field, but also passionate educators with a proven track record of success in developing skilled marketing professionals
- A fun and interactive learning environment with practical case studies, applications and exercises
- Our program provides a comprehensive foundation in all aspects of marketing, while also allowing participants to focus on specific areas of interest
- Continuous support from our specialized team and continuous follow-up
- We offer a free post-program consultation for one month to help you develop a personalized career roadmap
- Providing accredited certificates that enhance your CV and prove your competence
- Certificate of attendance from the Only Solution Training
- Accredited certificate from Cambridge Training College/ Britain
Target Audience for Marketing Skills Course
Business owners, entrepreneurs, marketing managers, and employees in commercial, industrial, and non-profit organizations.
Objectives for a Marketing Skills Course
Develop an effective marketing strategy for at least one target audience by the end of the course.
Prepare a strategic marketing plan during the course.
Enable participants to segment markets and position their businesses.
Participants will apply competitive strategies throughout the course.
Develop participants' skills in creating and refining their customer value proposition.
Empower participants to build brand value and loyalty.
Develop participants' practical marketing service skills through hands-on exercises.
Apply pricing strategies relevant to different business models during the course.
Design and implement an advertising campaign to increase sales and brand awareness by the end of the course.
Equip participants with the skills to measure, evaluate, and continuously improve marketing performance.
Training Topics for Marketing Skills Course
Introduction to Marketing and the Marketing Mix
The marketing environment - external and internal
Marketing Information Systems
Marketing research
Consumer behavior and the purchasing decision-making process
Marketing in Industrial Markets
Marketing management and preparation of marketing plans - practical application
Market segmentation and positioning
Marketing competition
Creating customer value
Products and services
Pricing Strategies in Marketing - Practical Applications
Distribution channels in marketing
Elements of the marketing communications mix include advertising, personal selling, sales promotion, public relations, direct marketing (including online channels), data-driven marketing, sponsorship marketing, target marketing, exhibitions and conferences, and all forms of e-marketing - Practical applications will be explored for each element.
Evaluating and monitoring marketing performance - KPIs and BSC balanced scorecard
Modern marketing applications and theories - global experiences and expertise
Join us today!